Fourth day in Tokyo 5/13

   We were lucky enough to have the chance to visit the headquarter of Disney in Japan. The president Paul and the CFO Tim gave us a presentation specifically on Disney business at Japan. 
   The first issue brought up during the presentation was localization. Paul mentioned the differences between the Disney business in the U.S. and in Japan on aspects like taste, daily routine and lifestyle. Also, he mentioned how unique the Japanese market is comparing to the U.S. market. One he specifically pointed out was that the young women in Japan taking a huge part of the market in Japan. The data showed that 34% of people came to Disney was adult. Amount that, 63% was women. It can be concluded that women in Japan particularly like to visit Disney. Therefore, designated products were developed to attract young woman in Japan. Tsum Tsum was adorable stuffed toys which are products fit the taste of Japanese, especially Japanese young women. 

  Tsum Tsum

   In the afternoon, we went to visit Disney Resort at Japan. The director Chris briefly gave us a presentation about the company. He mentioned about the history of the Disney at Japan and gave introductions of the resorts around Disney. Also, he pointed out the difficulties of one resort. Chris also mentioned the plan that using technology to make it more convenient for the guests to have the Disney experience, such as pre order the food online instead of lining up. As Chris said during the presentation, technologies provide advanced experience to the guest and have become a part of the hospitality. 

   After the corporation visits, we spent the rest of the day in Disney Sea. I was totally impressed by how Japanese demonstrated the word 'hospitality'. Every staff were super friendly and they were smiling all the time. I felt welcomed even if I don't understand their language. 

A picture at Disney Sea at Japan.

From the visit to Disney Sea, I did see that the majority of the guests were young women. I think that might be the result of targeting the specific market and concentrating on it. It gives me the idea that reaching the target market is pretty essential for businesses.